A look at what's publicly visible about your Google Ads, your Google search rankings, and a few loose ends worth tightening up — before any account access, just from what anyone can see.
Yoga House already wins where it matters most: right around its own studios, and all across Mission and Edinburg. For "hot yoga," there's no real gap at all — it won every single spot we tested near the McAllen studio. The one place it softens is heading southwest, toward downtown, where Quiet Mind Yoga starts to compete for general "yoga studio" searches. That's one specific direction to go after — not a sign that McAllen overall is weak.
Instead of one search from the middle of McAllen, we searched from 9 spots in a grid around the studio itself, about 2 miles apart. Switch between searches below — green means Yoga House came up first at that spot, amber means it placed but didn't win, red means it's buried.
The only spot where a different studio actually took #1: heading southwest, where Quiet Mind Yoga overtakes it. Everywhere else marked amber, it's Yoga House's own Mission or Edinburg listing showing up ahead of the McAllen one — not a competitor.
Tested September 17, 2026, 9 points in a grid centered on the McAllen studio, about 3km (roughly 2 miles) apart. Tap a pin for the exact rank and who's #1 there.
Everything below is visible to the public — it shows that the ads are running, not whether they're working.
Roughly 200 different ads were visible this week, all pointing back to the same $20 first-week offer. That's a clear, simple hook — easy for someone to say yes to.
A few specialty phrases (like "infrared heated yoga studios") cost much more per click — upwards of $18 — but only get searched a couple hundred times a month, so they're not where the real budget should be going.
Public data can confirm the ads are running and roughly what they cost per click — it can't show which of those clicks are actually becoming booked trials, or whether any budget is going to the wrong searches. That only shows up once we're inside the account.
One is a free audience sitting untouched. The other is a small fix that would make every phone number consistent.
There's an audience of about 11,200 Instagram followers already built, and zero ads running to them or anyone else on Meta. Google ads catch people already searching — Meta ads can reach people who haven't thought to search yet, and can bring back the people who visited the site but didn't book.
The clearest example: the website's own Contact page shows (956) 466-2425 in one spot and (956) 446-2425 a few lines below it — two numbers, one digit apart, on the same page.
That's part of a bigger pattern. Checked each one individually:
The fix: pick one number as the real one, update the Google listings and Apple Maps to match it, and correct the typo on the Contact page. Why it matters: when the number people call from Google isn't the number the website prints, it's harder to know for certain which calls are coming from which source — something worth having settled before trying to measure what any ad spend is actually producing.
Public information can show activity. Only the account itself can show results.
Check that calls, bookings, and signups are all being counted correctly, and that nothing's being double-counted between the three studios.
Separate branded searches, category searches, and location searches so budget isn't being spent on the wrong ones by accident.
Build a focused push toward downtown McAllen, southwest of the studio, where Quiet Mind Yoga currently wins general yoga searches, and test Meta ads to bring back site visitors who didn't book.
Checked September 17, 2026 using a location-by-location Google search test around each studio (not just one city-wide search), Google's advertising records, Meta's public ad records, each studio's Google Business listing, and the Yoga House RGV website itself.